CHLOÉ
KLIPPERT

In my tenure as Marketing Commissioner and Board Member at SCOPE Maastricht, I was entrusted with the vital role of promoting the association across various platforms to effectively reach both students and partner companies. My responsibilities encompassed a broad spectrum of activities, from public relations to graphic design, ensuring a cohesive and compelling presentation of the association's brand and initiatives. A key project under my stewardship was organizing SCOPE's volunteering trip, which offered a unique blend of community service and student engagement.

 

Among my notable accomplishments in this role was the creation of a new corporate identity for SCOPE Maastricht. This strategic overhaul led to a significant increase in brand awareness, positioning the association more prominently within the student community and among our corporate partners. I also spearheaded multiple marketing campaigns, utilizing both digital and traditional channels to amplify our message and reach a wider audience. My efforts to leverage social media platforms resulted in a remarkable 54% growth in our social media following, substantially enhancing our brand's engagement and visibility online.

 

Furthermore, I coordinated joint marketing initiatives with Maastricht University's Marketing & Communication department. This collaboration not only expanded our cross-promotional opportunities but also extended our audience reach, creating a synergistic effect that benefited both SCOPE Maastricht and the university. Through these endeavors, I contributed significantly to the association's marketing success, fostering greater visibility and engagement across our key stakeholder groups.